How to Optimise Sites To Rank In Search Engines In Four Easy Steps

FIRST STEP : RESEARCH THOSE KEYWORDS

Perhaps one of the most important steps in the whole process. Going in without researching keywords is like going in to battle blindfolded. If you do your keyword research right, you will have a rough idea of the competition that you will be up against. Trust me my friends, don't try to take on a competitor in very fiercely contested area, I have made that mistake and trust me, the effort required is simply not worth the return. The objective is to select a niche that is not fiercely competitive but still has many search queries for it. Remember the flip side to the coin is a highly specific niche that does not generate any search queries. Find the right balance. I use Overtures Free Keyword Suggestion Tool to get a rough idea of good keywords and the number of search queries that might be expected for that keyword.