Tips to Increase Your Adsense Click Through Rate

Google Adsense is a contextual PPC Network. In other words it grabs the text around your page and serves an ad that is related by keywords to your topic as best as it can. Optimizing your adsense ads will dramatically increase your click through rate. Since you get paid only on clicks, increasing the click through ratio should be your main goal with adsense. Some of what I say below what I researched from reading other peoples opinions, looking at very high ranking bloggers, and based on my experiences with adsense on some of my websites.

Optimal Adsense Banner Ad Size:

The first thing we will talk about is colors and size before I talk about adsense placement optimization. Unfortunately, most novices think “bigger is better” when it comes to ad unit sizes. In some places the opposite is true! As a result, in their articles they will plaster a 250 X 250 ad smack dab in the article. When I start to read something and I see that I usually try to quickly move over it to get to the content. A ad like that just screams advertisement. And that’s the last thing you want to do. What would be a better choice instead, is a smaller 125 X 125 right inside the article. When someone starts reading your content they will see this small ad and will more likely want to focus in and actually read it.