Google Adsense is a contextual PPC Network. In other words it grabs the text around your page and serves an ad that is related by keywords to your topic as best as it can. Optimizing your adsense ads will dramatically increase your click through rate. Since you get paid only on clicks, increasing the click through ratio should be your main goal with adsense. Some of what I say below what I researched from reading other peoples opinions, looking at very high ranking bloggers, and based on my experiences with adsense on some of my websites.
Optimal Adsense Banner Ad Size:
The first thing we will talk about is colors and size before I talk about adsense placement optimization. Unfortunately, most novices think “bigger is better” when it comes to ad unit sizes. In some places the opposite is true! As a result, in their articles they will plaster a 250 X 250 ad smack dab in the article. When I start to read something and I see that I usually try to quickly move over it to get to the content. A ad like that just screams advertisement. And that’s the last thing you want to do. What would be a better choice instead, is a smaller 125 X 125 right inside the article. When someone starts reading your content they will see this small ad and will more likely want to focus in and actually read it.
Showing posts with label Adsense Click. Show all posts
Showing posts with label Adsense Click. Show all posts
Thursday, September 17, 2009
Free Web Money -> Improving your Adsense Click-Thru pay per click (PPC) advertising
The leader in the pay per click (or PPC) market is Google, with its Adsense program, but if you're already an Adsense subscriber, with adverts on your own pages, you might not realize the importance of the design of your advert and the placement of the advert on the page.
You probably already noticed that the Adsense ads on this page are slipped inline into the main text, on the left. Further, you have also probably noticed that there isn't some strong color scheme and border lines blocking off and visually distinguishing the Google ads from the rest of the content of the page.
I've experimented and I can tell you that these two steps (putting the ad in the middle of the content and removing any overt border colors) can at least double your click thru rate (or CTR) and that means that you'll be making more money with the same number of visitors. And that's a good thing.
So let's have a look at how to do this.
First off, have a look at the different ad formats. Most people seem to go with the default "banner" format ads, which is too bad: after the last few years of surfing, I think people have been trained to ignore these banner adverts. Even the spiffy new graphical banners, like this:
sample banner from google
Instead, pick out a different size and think about how you can get creative with the placement. Also, if you're going to have an advert, why not offer the most options for your readers and have a layout that has at least four ads, if not five? Really, the one-ad box makes no sense to me: if you're going to have an ad at all, why not maximize the chance it'll have something of interest to your reader?
Anyway, off that soapbox!!
How do I accomplish the layout trick I have on this page? I do something a bit sneaky: I drop the Google ad into a and then use the attributes of the table to shift it left and let the text flow right around it:
No too hard, is it?
You probably already noticed that the Adsense ads on this page are slipped inline into the main text, on the left. Further, you have also probably noticed that there isn't some strong color scheme and border lines blocking off and visually distinguishing the Google ads from the rest of the content of the page.
I've experimented and I can tell you that these two steps (putting the ad in the middle of the content and removing any overt border colors) can at least double your click thru rate (or CTR) and that means that you'll be making more money with the same number of visitors. And that's a good thing.
So let's have a look at how to do this.
First off, have a look at the different ad formats. Most people seem to go with the default "banner" format ads, which is too bad: after the last few years of surfing, I think people have been trained to ignore these banner adverts. Even the spiffy new graphical banners, like this:
sample banner from google
Instead, pick out a different size and think about how you can get creative with the placement. Also, if you're going to have an advert, why not offer the most options for your readers and have a layout that has at least four ads, if not five? Really, the one-ad box makes no sense to me: if you're going to have an ad at all, why not maximize the chance it'll have something of interest to your reader?
Anyway, off that soapbox!!
How do I accomplish the layout trick I have on this page? I do something a bit sneaky: I drop the Google ad into a
Google adsense code goes here |
No too hard, is it?
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