The basic goal that you have to instil in your head is that YOU HAVE TO MAKE YOUR ADS LOOK LESS LIKE ADS. “Well what do you mean by that?” I hear you ask.
Well, the sad truth and an adsense publishers nightmare is a phenomenon that I call “banner phobia”. These days surfers tend to automatically overlook anything that even remotely resembles an advertisement because surfers are too used to seeing and being bombarded with adverts. It’s a reflex action, its not that your visitors are not interested in what the ads have to offer, its just a case of “banner phobia”.
This hub will focus on putting ads on your website in such a way so that they are not overlooked by your visitors.
Remember : Get more visitors to notice your ads by placing them in the right place and making them look less like traditional banner advertising and hence get more clicks.
Showing posts with label Click Through Rate. Show all posts
Showing posts with label Click Through Rate. Show all posts
Thursday, September 17, 2009
How To Increase Your Adsense Click Through Rate (CTR) In Three Easy Steps
The basic goal that you have to instil in your head is that YOU HAVE TO MAKE YOUR ADS LOOK LESS LIKE ADS. “Well what do you mean by that?” I hear you ask.
Well, the sad truth and an adsense publishers nightmare is a phenomenon that I call “banner phobia”. These days surfers tend to automatically overlook anything that even remotely resembles an advertisement because surfers are too used to seeing and being bombarded with adverts. It’s a reflex action, its not that your visitors are not interested in what the ads have to offer, its just a case of “banner phobia”.
This hub will focus on putting ads on your website in such a way so that they are not overlooked by your visitors.
Remember : Get more visitors to notice your ads by placing them in the right place and making them look less like traditional banner advertising and hence get more clicks.
Well, the sad truth and an adsense publishers nightmare is a phenomenon that I call “banner phobia”. These days surfers tend to automatically overlook anything that even remotely resembles an advertisement because surfers are too used to seeing and being bombarded with adverts. It’s a reflex action, its not that your visitors are not interested in what the ads have to offer, its just a case of “banner phobia”.
This hub will focus on putting ads on your website in such a way so that they are not overlooked by your visitors.
Remember : Get more visitors to notice your ads by placing them in the right place and making them look less like traditional banner advertising and hence get more clicks.
Tips to Increase Your Adsense Click Through Rate
Google Adsense is a contextual PPC Network. In other words it grabs the text around your page and serves an ad that is related by keywords to your topic as best as it can. Optimizing your adsense ads will dramatically increase your click through rate. Since you get paid only on clicks, increasing the click through ratio should be your main goal with adsense. Some of what I say below what I researched from reading other peoples opinions, looking at very high ranking bloggers, and based on my experiences with adsense on some of my websites.
Optimal Adsense Banner Ad Size:
The first thing we will talk about is colors and size before I talk about adsense placement optimization. Unfortunately, most novices think “bigger is better” when it comes to ad unit sizes. In some places the opposite is true! As a result, in their articles they will plaster a 250 X 250 ad smack dab in the article. When I start to read something and I see that I usually try to quickly move over it to get to the content. A ad like that just screams advertisement. And that’s the last thing you want to do. What would be a better choice instead, is a smaller 125 X 125 right inside the article. When someone starts reading your content they will see this small ad and will more likely want to focus in and actually read it.
Optimal Adsense Banner Ad Size:
The first thing we will talk about is colors and size before I talk about adsense placement optimization. Unfortunately, most novices think “bigger is better” when it comes to ad unit sizes. In some places the opposite is true! As a result, in their articles they will plaster a 250 X 250 ad smack dab in the article. When I start to read something and I see that I usually try to quickly move over it to get to the content. A ad like that just screams advertisement. And that’s the last thing you want to do. What would be a better choice instead, is a smaller 125 X 125 right inside the article. When someone starts reading your content they will see this small ad and will more likely want to focus in and actually read it.
AdSense Click Through Rate (CTR) Advice
Making real money using Google’s AdSense program can be done. The key to making it happen is to increase the AdSense click through rate (ctr) on a site. This means turning your traffic into visitors on advertisers’ web sites.
In theory, creating an increase an AdSense click through rate (ctr) is a fairly easy thing to do. Making that theory work in practice, however, requires a little time and energy. But, if the AdSense click through rate (ctr) is increased on a site, the money making possibilities can be quite surprising. In fact, many people who have mastered the art of working their AdSense click through rate (ctr) to their favor have left their day jobs far behind.
In theory, creating an increase an AdSense click through rate (ctr) is a fairly easy thing to do. Making that theory work in practice, however, requires a little time and energy. But, if the AdSense click through rate (ctr) is increased on a site, the money making possibilities can be quite surprising. In fact, many people who have mastered the art of working their AdSense click through rate (ctr) to their favor have left their day jobs far behind.
Subscribe to:
Posts (Atom)